Return On Investment (ROI) si productivitatea

By Dr. Alin Posteucă

Intr-o acceptiune de baza, Return On Investment (ROI) este un indicator care investighează valoarea profiturilor realizate de o investitie. In mod normal, cu cat productivitatea este mai mare si implicit costurile mai mici, ROI este mai mare ca procent. Cu toate acestea, multi manageri urmaresc obsesiv acest indicator pe tipul mandatului lor si de multe ori exagereaza cu productivitatea pe termen scurt (mai ales cu productivitatea oamenilor si a echipamentelor).

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Dr. Alin Posteucă is the founder and CEO of Exegens®, a global consulting firm specializing in operational excellence, cost improvement and business performance improvement. He helps his customers create and implement profitable strategies and cost improvement programs that ensure a unit cost improvement of at least 6% per year for each of the next 5 years by maximizing the efficiency and effectiveness of operations.

He is the author of the Manufacturing Cost Policy Deployment (MCPD) concept published in three books at Productivity Press - Routledge/CRC. The latest, Manufacturing Cost Policy Deployment (MCPD) Profitability Scenarios, centers on his core belief that annual and multiannual target profit can be achieved regardless of the evolution of sales volumes, increasing or decreasing.