Return On Investment (ROI) si productivitatea

By Dr. Alin Posteucă

Intr-o acceptiune de baza, Return On Investment (ROI) este un indicator care investighează valoarea profiturilor realizate de o investitie. In mod normal, cu cat productivitatea este mai mare si implicit costurile mai mici, ROI este mai mare ca procent. Cu toate acestea, multi manageri urmaresc obsesiv acest indicator pe tipul mandatului lor si de multe ori exagereaza cu productivitatea pe termen scurt (mai ales cu productivitatea oamenilor si a echipamentelor).

Mai multe detalii pe LinkedIn.


Dr. Alin Posteucă is the founder and CEO of Exegens®, a global consulting firm specialized in cost competitiveness improvement and operational excellence. It helps customers create and implement profitable strategies and cost improvement programs that ensure a unit cost improvement of at least 6% per year for each of the next 5 years by maximizing the efficiency and effectiveness of operations.

He is the author of Manufacturing Cost Policy Deployment (MCPD) concept, published in three books at Productivity Press – Routledge/ CRC, New York (USA). The latest, ”Manufacturing Cost Policy Deployment (MCPD) Profitability Scenarios: Systematic and Systemic Improvement of Manufacturing Costs” (October 2018) is based on its main belief that the annual and multiannual target profit can be achieved irrespective of the sales volumes, increasing or decreasing. He is also the co-author of the book ”Manufacturing Cost Policy Deployment (MCPD) and Methods Design Concept (MDC): The Path to Competitiveness”, published at Productivity Press New York (USA), 2017, as well as the author of the book ”Manufacturing Cost Policy Deployment (MCPD) Transformation: Uncovering Hidden Reserves of Profitability”, published at Productivity Press din New York (USA), February 2018.

Alin Posteucă has more than 20 years of experience in Cost Improvement consulting and training. He has a PhD degree in Industrial Engineering and a PhD degree in Economics.