{"id":10408,"date":"2019-02-22T12:08:33","date_gmt":"2019-02-22T10:08:33","guid":{"rendered":"https:\/\/exegens.com\/?p=10408"},"modified":"2020-02-06T18:12:09","modified_gmt":"2020-02-06T16:12:09","slug":"mcpd-scenariul-de-scadere-a-vanzarilor","status":"publish","type":"post","link":"https:\/\/exegens.com\/ro\/mcpd-scenariul-de-scadere-a-vanzarilor\/","title":{"rendered":"MCPD: Scenariul de sc\u0103dere a v\u00e2nz\u0103rilor"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column width=&#8221;1\/1&#8243;]<div class=\"prk_shortcode-title\"><div class=\"header_font prk_titlify_father sizer_small bd_headings_text_shadow zero_color\" style=\"\">Scenariul de sc\u0103dere a v\u00e2nz\u0103rilor: profitul \u021bint\u0103 intern prin minimizarea intr\u0103rilor<\/div><\/div>[vc_column_text]<\/p>\n<p style=\"text-align: justify;\">De-a lungul vie\u021bii fiec\u0103rei companii, pot ap\u0103rea perioade mai scurte sau mai lungi de sc\u0103dere a v\u00e2nz\u0103rilor. Cauzele acestor sc\u0103deri pot fi diferite, de la cauzele interne ale companiei (nivel de calitate mai sc\u0103zut, nivel crescut de costuri, \u00eencetinirea inova\u021biei, procese nesincronizate la cerin\u021bele pie\u021bei, conducere slab\u0103, performan\u021b\u0103 slab\u0103 a lan\u021bului de aprovizionare etc.) p\u00e2n\u0103 la cauze externe ale companie (mi\u0219c\u0103ri bru\u0219te \u0219i nea\u0219teptate ale concuren\u021bilor \u0219i\/ sau furnizorilor, declinul industriei \u00een care compania opereaz\u0103 sau, mai r\u0103u, materializarea unei crize financiare sau economice). Cu toate acestea, indiferent de cre\u0219terea sau de sc\u0103derea nivelului v\u00e2nz\u0103rilor, companiile trebuie s\u0103 ating\u0103 un nivel acceptabil de profit.<\/p>\n<p>[\/vc_column_text]<div class=\"prk_shortcode-title\"><div class=\"header_font prk_titlify_father sizer_small bd_headings_text_shadow zero_color\" style=\"\">Condi\u021bii actuale \u0219i provoc\u0103ri<\/div><\/div>[vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: justify;\">\u00cen acest context al unui scenariu de sc\u0103dere a v\u00e2nz\u0103rilor, exist\u0103 c\u00e2teva \u00eentreb\u0103ri, cum ar fi:<\/p>\n<p>[\/vc_column_text][vc_single_image image=&#8221;10420&#8243; img_size=&#8221;large&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<ul>\n<li>\n<p style=\"text-align: justify;\">cum trebuie direc\u021bionate toate resursele companiei pentru a asigura continuitatea profitabil\u0103 a afacerii \u0219i dezvoltarea companiei, \u00een conformitate cu viziunea competitivit\u0103\u021bii sale?<\/p>\n<\/li>\n<li>\n<p style=\"text-align: justify;\">este suficient obiectivul exclusiv al ob\u021binerii profitului din v\u00e2nz\u0103ri (profit extern)?<\/p>\n<\/li>\n<li>\n<p style=\"text-align: justify;\">cum poate fi sus\u021binut profitul \u021bint\u0103 anual \u0219i multianual, at\u00e2t pe profitul extern (din v\u00e2nz\u0103ri), c\u00e2t mai ales pe profitul intern (din \u00eembun\u0103t\u0103\u021birea costurilor cu un plan consecvent de cre\u0219tere a productivit\u0103\u021bii)?<\/p>\n<\/li>\n<li>\n<p style=\"text-align: justify;\">cum s\u0103 optimiz\u0103m at\u00e2t structura, c\u00e2t \u0219i metodele de produc\u021bie pentru a asigura produse competitive?<\/p>\n<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_column_text]<\/p>\n<p style=\"text-align: justify;\">Petrec\u00e2nd mult timp \u00een companii din diferite industrii, exist\u0103 o cre\u0219tere accentuat\u0103 a preocup\u0103rilor pentru reducerea costurilor \u00een mod constant \u0219i realizarea obiectivelor privind \u021bintele <strong>Return on Investment (ROI)<\/strong>. Pove\u0219tile companiei \u00eenainte de a se al\u0103tura sistemului MCPD, companii cu experien\u021b\u0103 \u00eendelungat\u0103 \u00een \u00eembun\u0103t\u0103\u021biri sistematice \u0219i sistemice sunt, \u00een general, urm\u0103toarele:<\/p>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<ul>\n<li>\n<p style=\"text-align: justify;\"><strong>povestea real\u0103 nr. 1<\/strong><em>: Trebuie s\u0103 reducem costurile unitare cu 6,5% \u00een acest an. A\u0219adar, a\u0219tept\u0103m sugestii din partea fiec\u0103rui departament&#8230; dar sistemul nostru actual de management nu ne mai ajut\u0103.<\/em><\/p>\n<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<ul>\n<li>\n<p style=\"text-align: justify;\"><strong>povestea real\u0103 nr. 2<\/strong><em>: Trebuie s\u0103 reducem costurile fixe cu 8,5% \u00een acest an. Deci, a\u0219tept\u0103m cu ner\u0103bdare sugestiile managerilor&#8230; ideile \u00eent\u00e2rzie \u0219i\/ sau rezultatele cerute nu sunt ob\u021binute.<\/em><\/p>\n<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<ul>\n<li>\n<p style=\"text-align: justify;\"><strong>povestea real\u0103 nr. 3<\/strong><em>: Trebuie s\u0103 reducem costurile cu 4,5 milioane de euro \u00een acest an&#8230; dar acest lucru este imposibil&#8230; nu avem aproape nicio sugestie consecvent\u0103. \u00cen anii trecu\u021bi am aplicat tot ce am putut&#8230; \u00een dou\u0103 luni avem un audit de grup pe aceast\u0103 tem\u0103 \u0219i nu \u0219tim ce s\u0103 facem.<\/em><\/p>\n<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<ul>\n<li>\n<p style=\"text-align: justify;\"><strong>povestea real\u0103 nr. 4<\/strong><em>: Structura costurilor noastre este ridicat\u0103 \u00een compara\u021bie cu cea a altor companii concurente \u0219i nu \u0219tim acum care este cea mai bun\u0103 modalitate de a o \u00eembun\u0103t\u0103\u021bi&#8230; pierdem comenzile \u0219i v\u00e2nz\u0103rile noastre scad continuu deoarece avem un pre\u021b mediu unitar mai mare cu 5,5% comparativ cu concuren\u021bii no\u0219tri cu produse similare&#8230; tendin\u021ba este de a cre\u0219te brusc discrepan\u021ba dintre pre\u021bul nostru \u0219i al lor.<\/em><\/p>\n<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<ul>\n<li>\n<p style=\"text-align: justify;\"><strong>povestea real\u0103 nr. 5<\/strong><em>: 4 luni \u00een urm\u0103, reprezentantul principalului nostru client a venit \u0219i a spus c\u0103 a venit momentul s\u0103 \u00eemp\u0103r\u021bim profitul cu ei&#8230; vor o reducere de 6% a costurilor noastre pentru urm\u0103toarele 12 luni \u0219i a\u0219teapt\u0103 de la noi un plan de productivitate consistent pentru anii care urmeaz\u0103&#8230; altfel vor anula contractul.<\/em><\/p>\n<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<p style=\"text-align: justify;\">\u00cen acest context, folosind sistemul MCPD, stabilirea \u021bintelor de \u00eembun\u0103t\u0103\u021bire a costurilor \u0219i vizarea tuturor \u00eembun\u0103t\u0103\u021birilor sistematice (kaizen) \u0219i sistemice (kaikaku), coordon\u00e2ndu-le \u00een func\u021bie de necesitatea \u00eendeplinirii \u021bintelor de \u00eembun\u0103t\u0103\u021bire a costurilor, necesit\u0103 stabilirea cadrului \u00een care vor opera companiile de produc\u021bie \u0219i \u00eembun\u0103t\u0103\u021birea continu\u0103 a costurilor pierderilor &#8211; losses &amp; waste (CLW), conceptul de baz\u0103 al sistemului MCPD, trebuie abordat\u0103 \u00een func\u021bie de scenariile de v\u00e2nz\u0103ri:<\/p>\n<ul>\n<li>\n<p style=\"text-align: justify;\"><strong>cre\u0219terea v\u00e2nz\u0103rilor<\/strong>: concentr\u00e2ndu-se \u00een special pe maximizarea ie\u0219irilor (sau \u00een special pe minimizarea costurilor pierderilor &#8211; <strong>losses<\/strong>);<\/p>\n<\/li>\n<li>\n<p style=\"text-align: justify;\"><strong>sc\u0103derea v\u00e2nz\u0103rilor<\/strong>: concentr\u00e2ndu-se \u00een special pe minimizarea intr\u0103rilor (sau \u00een special pe reducerea costurilor pierderilor &#8211; <strong>waste<\/strong>).<\/p>\n<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">\u00cen acest episod, voi prezenta rolul sistemului MCPD \u00een <strong>scenariul de sc\u0103dere a v\u00e2nz\u0103rilor<\/strong>.<\/p>\n<p>[\/vc_column_text]<div class=\"prk_shortcode-title\"><div class=\"header_font prk_titlify_father sizer_small bd_headings_text_shadow zero_color\" style=\"\">Abordarea noastr\u0103<\/div><\/div>[vc_row_inner][vc_column_inner width=&#8221;1\/1&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: justify;\">A\u0219adar, din perspectiva MCPD, este necesar\u0103 o abordare \u0219tiin\u021bific\u0103 pentru \u00eembun\u0103t\u0103\u021birea costurilor pentru a sus\u021bine continuu profitul \u021bint\u0103 indiferent de tendin\u021ba v\u00e2nz\u0103rilor, \u00een special \u00een scenariul sc\u0103derii v\u00e2nz\u0103rilor. De exemplu: dac\u0103 profitul \u021bint\u0103 anual este de 10 milioane \u20ac\/$\/\u00a3\/\u00a5 \u0219i nivelul profitului extern (din v\u00e2nz\u0103ri) acoper\u0103 doar 7 milioane \u20ac\/$\/\u00a3\/\u00a5, atunci este nevoie de un profit intern (din \u00eembun\u0103t\u0103\u021birea costurilor, cu ajutorul c\u00e2\u0219tigurilor din cre\u0219terea productivit\u0103\u021bii) de 3 milioane \u20ac\/$\/\u00a3\/\u00a5. Proiectele KAIZEN \u0219i KAIKAKU pentru \u00eembun\u0103t\u0103\u021birea costurilor au acum un obiectiv foarte clar: \u00eendeplinirea a 3 milioane \u20ac\/$\/\u00a3\/\u00a5.<\/p>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_column_text]<\/p>\n<p style=\"text-align: justify;\">Concentrarea \u00eembun\u0103t\u0103\u021birilor productivit\u0103\u021bii \u00een minimizarea intr\u0103rilor este axat\u0103 pe pierderi sau pe intr\u0103rile nefolosite \u00een mod efectiv pentru munca uman\u0103, materiale \u0219i energie \u0219i pierderi sau reducerea\/ eliminarea cantit\u0103\u021bii\u00a0 de intr\u0103ri \u00een exces. Concentrarea pe minimizarea intr\u0103rilor nu exclude acordarea aten\u021biei c\u0103tre ob\u021binerea de profit extern prin maximizarea ie\u0219irilor sau \u00eembun\u0103t\u0103\u021birea eficacit\u0103\u021bii. \u00cen plus, pot exista diferite nevoi pentru cre\u0219terea ie\u0219irilor sau reducerea intr\u0103rilor.<\/p>\n<p style=\"text-align: justify;\">Din perspectiva minimiz\u0103rii anuale a intr\u0103rilor, driver-ele de schimbare a \u00eembun\u0103t\u0103\u021birii costurilor urm\u0103resc maximizarea eficien\u021bei, \u00een special prin:<\/p>\n<ol>\n<li>\n<p style=\"text-align: justify;\">maximizarea eficien\u021bei costurilor variabile;<\/p>\n<\/li>\n<li>\n<p style=\"text-align: justify;\">maximizarea eficien\u021bei costurilor fixe;<\/p>\n<\/li>\n<li>\n<p style=\"text-align: justify;\">\u00eembun\u0103t\u0103\u021birea continu\u0103 a <strong>total lead time<\/strong>;<\/p>\n<\/li>\n<li>\n<p style=\"text-align: justify;\">\u00eembun\u0103t\u0103\u021birea continu\u0103 a nivelului de stocuri: materii prime, componente, consumabile \u0219i produse finite.<\/p>\n<\/li>\n<\/ol>\n<p style=\"text-align: justify;\">CLW asociat cu minimizarea intr\u0103rilor care pot fi salvate au un impact direct asupra contului anual de profit \u0219i pierdere \u0219i sunt luate \u00een considerare, de exemplu: \u00eembun\u0103t\u0103\u021birea costurilor cu materialele \u0219i utilit\u0103\u021bile, \u00eembun\u0103t\u0103\u021birea costurilor for\u021bei de munc\u0103\/ orei de munc\u0103, \u00eembun\u0103t\u0103\u021birea costurilor de mentenan\u021b\u0103, \u00eembun\u0103t\u0103\u021birea costurilor cu non-calitatea, \u00eembun\u0103t\u0103\u021birea stocurilor de materii prime \u0219i\u00a0 produse finite etc.).<\/p>\n<p>[\/vc_column_text]<div class=\"prk_shortcode-title\"><div class=\"header_font prk_titlify_father sizer_small bd_headings_text_shadow zero_color\" style=\"\">Impactul a\u0219teptat<\/div><\/div>[vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: justify;\">V\u0103 reamintim c\u0103, de obicei,\u00a0<strong><a href=\"https:\/\/www.routledge.com\/products\/search?keywords=posteuca\" target=\"_blank\" rel=\"noopener noreferrer\">CLW reprezint\u0103 30-40% (uneori chiar \u00een jur de 50%)<\/a><\/strong>\u00a0din costurile totale ale unei companii de produc\u021bie \u0219i c\u0103ut\u0103m s\u0103 direc\u021bion\u0103m \u00eembun\u0103t\u0103\u021birile productivit\u0103\u021bii c\u00e2t mai aproape posibil de costul ideal sau costul zero al pierderilor \u2013 losses &amp; waste \u2013 ( CLW) pentru fiecare cost de familie de produse (PFC) \u0219i pentru \u00eentreaga companie.<\/p>\n<p style=\"text-align: justify;\">Prin urmare, din perspectiva sistemului MCPD, scenariul de sc\u0103dere a v\u00e2nz\u0103rilor pentru a asigura profitul \u021bint\u0103 intern prin minimizarea intr\u0103rilor abordeaz\u0103:<\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;10442&#8243; img_size=&#8221;large&#8221;][\/vc_column_inner][\/vc_row_inner][vc_column_text]<\/p>\n<p style=\"text-align: justify;\"><strong>A. Minimizarea intr\u0103rilor prin maximizarea eficien\u021bei costurilor variabile<\/strong><\/p>\n<p style=\"text-align: justify;\">Exemple reale de reducere a costurilor prin utilizarea metodologiei MCPD sunt prezentate \u00een cartea\u00a0<a href=\"https:\/\/www.routledge.com\/Manufacturing-Cost-Policy-Deployment-MCPD-Profitability-Scenarios-Systematic\/Posteuca\/p\/book\/9781138498730\" target=\"_blank\" rel=\"noopener noreferrer\"><em>Manufacturing Cost Policy Deployment (MCPD) Profitability Scenarios: Systematic and Systemic Improvement of Manufacturing Costs<\/em><\/a>:<\/p>\n<ul>\n<li>\n<p style=\"text-align: justify;\"><strong>KAIKAKU pentru \u00eembun\u0103t\u0103\u021birea costurilor de 122.580 $ prin reducerea costurilor cu materiile prime, utilit\u0103\u021bi \u0219i for\u021ba de munc\u0103 pentru un produs existent;<\/strong><\/p>\n<\/li>\n<li>\n<p style=\"text-align: justify;\"><strong>KAIKAKU pentru \u00eembun\u0103t\u0103\u021birea costurilor de 34.500 $ prin reducerea costurilor cu for\u021ba de munc\u0103<\/strong><\/p>\n<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<p style=\"text-align: justify;\"><strong>B. Minimizarea intr\u0103rilor prin maximizarea eficien\u021bei costurilor fixe<\/strong><\/p>\n<p style=\"text-align: justify;\">Exemple reale de reducere a costurilor prin utilizarea metodologiei MCPD sunt prezentate \u00een cartea\u00a0<a href=\"https:\/\/www.routledge.com\/Manufacturing-Cost-Policy-Deployment-MCPD-Profitability-Scenarios-Systematic\/Posteuca\/p\/book\/9781138498730\" target=\"_blank\" rel=\"noopener noreferrer\"><em>Manufacturing Cost Policy Deployment (MCPD) Profitability Scenarios: Systematic and Systemic Improvement of Manufacturing Costs<\/em><\/a>: <strong>Kaikaku pentru reducerea costurilor de 756.000 $ prin reducerea costurilor cu mediul.<\/strong><\/p>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<p style=\"text-align: justify;\"><strong>C. Minimizarea intr\u0103rilor prin \u00eembun\u0103t\u0103\u021birea continu\u0103 a lead time produc\u021bie \u0219i alinierea continu\u0103 a proceselor de produc\u021bie la nevoile pie\u021bei<\/strong><\/p>\n<p style=\"text-align: justify;\">Exemple reale de reducere a costurilor prin utilizarea metodologiei MCPD sunt prezentate \u00een cartea\u00a0<a href=\"https:\/\/www.routledge.com\/Manufacturing-Cost-Policy-Deployment-MCPD-Profitability-Scenarios-Systematic\/Posteuca\/p\/book\/9781138498730\" target=\"_blank\" rel=\"noopener noreferrer\"><em>Manufacturing Cost Policy Deployment (MCPD) Profitability Scenarios: Systematic and Systemic Improvement of Manufacturing Costs<\/em><\/a>:<\/p>\n<ul>\n<li>\n<p style=\"text-align: justify;\"><strong>KAIZEN pentru \u00eembun\u0103t\u0103\u021birea costurilor de 875.000 $ prin reducerea lead time al unei linii de asamblare<\/strong><\/p>\n<\/li>\n<li>\n<p style=\"text-align: justify;\"><strong>KAIZEN pentru \u00eembun\u0103t\u0103\u021birea costurilor de 275.000 $ prin sincronizarea lead time al echipamentului cu takt time al liniei de asamblare.<\/strong><\/p>\n<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<p style=\"text-align: justify;\"><strong>D. Minimizarea intr\u0103rilor prin \u00eembun\u0103t\u0103\u021birea continu\u0103 a nivelului inventarului: materii prime, componente, consumabile \u0219i produse finite<\/strong><\/p>\n<p style=\"text-align: justify;\">Exemple reale de reducere a costurilor prin utilizarea metodologiei MCPD sunt prezentate \u00een cartea\u00a0<a href=\"https:\/\/www.routledge.com\/Manufacturing-Cost-Policy-Deployment-MCPD-Profitability-Scenarios-Systematic\/Posteuca\/p\/book\/9781138498730\" target=\"_blank\" rel=\"noopener noreferrer\"><em>Manufacturing Cost Policy Deployment (MCPD) Profitability Scenarios: Systematic and Systemic Improvement of Manufacturing Costs<\/em><\/a>:<\/p>\n<ul>\n<li>\n<p style=\"text-align: justify;\"><strong>KAIZEN pentru \u00eembun\u0103t\u0103\u021birea costurilor de 65.000 $ prin reducerea spa\u021biului de stocare WIP;<\/strong><\/p>\n<\/li>\n<li>\n<p style=\"text-align: justify;\"><strong>KAIZEN pentru \u00eembun\u0103t\u0103\u021birea costurilor de 175.000 $ prin reducerea consumului de ambalaje neplanificate pentru a \u00eembun\u0103t\u0103\u021bi termenul de livrare a furnizorilor.<\/strong><\/p>\n<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;10447&#8243; img_size=&#8221;medium&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;3\/4&#8243;][vc_column_text][\/vc_column_text][vc_column_text]<\/p>\n<p style=\"text-align: justify;\"><strong>Nu uita\u021bi, garan\u021bia sistemului MCPD este de a reduce anual costurile de produc\u021bie cu minim 6% timp de 5 ani consecutivi.<\/strong><\/p>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner]<div class=\"prk_shortcode-title\"><div class=\"header_font prk_titlify_father sizer_small bd_headings_text_shadow zero_color\" style=\"\">Ce crede\u021bi?<\/div><\/div>[vc_row_inner][vc_column_inner width=&#8221;1\/1&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: justify;\">Ce elemente sunt necesare pentru ca liderii de afaceri s\u0103 aib\u0103 un sistem MCPD excelent care s\u0103 sus\u021bin\u0103 scenariul de reducere a v\u00e2nz\u0103rilor (realizarea profitului \u021bint\u0103 intern prin minimizarea intr\u0103rilor)?<\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;10451&#8243; img_size=&#8221;large&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/4&#8243;][\/vc_column][vc_column width=&#8221;3\/4&#8243;][vc_btn title=&#8221;VEZI \u0218I ALTE TUTORIALE DESPRE \u00ceMBUN\u0102T\u0102\u021aIREA COSTURILOR&#8230;&#8221; link=&#8221;url:https%3A%2F%2Fexegens.com%2Fcategory%2Fmcpd-tutoriale%2F||target:%20_blank|&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column width=&#8221;1\/1&#8243;][vc_column_text] De-a lungul vie\u021bii fiec\u0103rei companii, pot ap\u0103rea perioade mai scurte sau mai lungi de sc\u0103dere a v\u00e2nz\u0103rilor. Cauzele acestor sc\u0103deri pot fi diferite, de la cauzele interne ale companiei (nivel de calitate mai sc\u0103zut, nivel crescut de costuri, \u00eencetinirea inova\u021biei, procese nesincronizate la cerin\u021bele pie\u021bei, conducere slab\u0103, performan\u021b\u0103 slab\u0103 a lan\u021bului de aprovizionare [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":10409,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[225],"tags":[288,280,281,283,284,286,305,299],"class_list":["post-10408","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mcpd-tutoriale","tag-competitivitate-ro","tag-manufacturing-cost-policy-deployment","tag-manufacturing-cost-policy-deployment-ro","tag-mcpd-ro","tag-productivitate-ro","tag-profitabilitate-ro","tag-reducerea-costurilor-ro","tag-strategie-ro"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>MCPD: Scenariul de sc\u0103dere a v\u00e2nz\u0103rilor - Exegens\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/exegens.com\/ro\/mcpd-scenariul-de-scadere-a-vanzarilor\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MCPD: Scenariul de sc\u0103dere a v\u00e2nz\u0103rilor - Exegens\u00ae\" \/>\n<meta property=\"og:description\" content=\"[vc_row][vc_column width=&#8221;1\/1&#8243;][vc_column_text] De-a lungul vie\u021bii fiec\u0103rei companii, pot ap\u0103rea perioade mai scurte sau mai lungi de sc\u0103dere a v\u00e2nz\u0103rilor. Cauzele acestor sc\u0103deri pot fi diferite, de la cauzele interne ale companiei (nivel de calitate mai sc\u0103zut, nivel crescut de costuri, \u00eencetinirea inova\u021biei, procese nesincronizate la cerin\u021bele pie\u021bei, conducere slab\u0103, performan\u021b\u0103 slab\u0103 a lan\u021bului de aprovizionare [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/exegens.com\/ro\/mcpd-scenariul-de-scadere-a-vanzarilor\/\" \/>\n<meta property=\"og:site_name\" content=\"Exegens\u00ae\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/exegens\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-02-22T10:08:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-02-06T16:12:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/exegens.com\/wp-content\/uploads\/2019\/02\/tutorial-7-compressed.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"663\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Dr. Alin Posteuc\u0103\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Exegens\" \/>\n<meta name=\"twitter:site\" content=\"@Exegens\" \/>\n<meta name=\"twitter:label1\" content=\"Scris de\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dr. Alin Posteuc\u0103\" \/>\n\t<meta name=\"twitter:label2\" content=\"Timp estimat pentru citire\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/exegens.com\\\/ro\\\/mcpd-scenariul-de-scadere-a-vanzarilor\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/exegens.com\\\/ro\\\/mcpd-scenariul-de-scadere-a-vanzarilor\\\/\"},\"author\":{\"name\":\"Dr. Alin Posteuc\u0103\",\"@id\":\"https:\\\/\\\/exegens.com\\\/#\\\/schema\\\/person\\\/b1b8b57a021d3a5b3c102261243414f1\"},\"headline\":\"MCPD: Scenariul de sc\u0103dere a v\u00e2nz\u0103rilor\",\"datePublished\":\"2019-02-22T10:08:33+00:00\",\"dateModified\":\"2020-02-06T16:12:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/exegens.com\\\/ro\\\/mcpd-scenariul-de-scadere-a-vanzarilor\\\/\"},\"wordCount\":1844,\"publisher\":{\"@id\":\"https:\\\/\\\/exegens.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/exegens.com\\\/ro\\\/mcpd-scenariul-de-scadere-a-vanzarilor\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/exegens.com\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/tutorial-7-compressed.jpg\",\"keywords\":[\"competitivitate\",\"manufacturing cost policy deployment\",\"manufacturing cost policy deployment\",\"mcpd\",\"productivitate\",\"profitabilitate\",\"reducerea costurilor\",\"strategie\"],\"articleSection\":[\"MCPD Tutoriale\"],\"inLanguage\":\"ro-RO\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/exegens.com\\\/ro\\\/mcpd-scenariul-de-scadere-a-vanzarilor\\\/\",\"url\":\"https:\\\/\\\/exegens.com\\\/ro\\\/mcpd-scenariul-de-scadere-a-vanzarilor\\\/\",\"name\":\"MCPD: Scenariul de sc\u0103dere a v\u00e2nz\u0103rilor - 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