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Return On Investment (ROI) si productivitatea

By Dr. Alin Posteucă

Într-o accepțiune de bază, Return On Investment (ROI) este un indicator care investighează valoarea profiturilor realizate de o investiție. În mod normal, cu cât productivitatea este mai mare și implicit costurile mai mici, ROI este mai mare ca procent. Cu toate acestea, mulți manageri urmăresc obsesiv acest indicator pe timpul mandatului lor și de multe ori exagerează cu productivitatea pe termen scurt (mai ales cu productivitatea oamenilor și a echipamentelor).

Sursa: Alin Posteucă on LinkedIn


Dr. Alin Posteucă is a consultant in productivity and profitability, CEO of Exegens® and the author of Manufacturing Cost Policy Deployment (MCPD) and Speed-Based Target Profit (SBTP) concepts. His major research areas include manufacturing policy deployment, manufacturing cost improvement and visible profitability of operational excellence by improving productivity. His recent research includes the impact of Industry 4.0 on planning and developing synchronous profitable operations and on information systems of cost and budget in order to substantially improve the operational unit costs.

He has been actively involved in various industrial consulting and training projects for more than 20 years, delivering training/ workshop programs in Productivity, Innovation, Business Transformation and Leadership for over 5,000 participants.

He has a Ph.D. in Industrial Engineering and a Ph.D. in Managerial Accounting. He has an MBA Degree and a BA Degree in Accounting and Computer Science and he is certified Public Accountant in Romania. He has published in various research journals and presented papers at numerous conferences and congresses regarding Productivity, Profitability and Industrial Engineering.

Dr. Alin Posteucă is the author of Manufacturing Cost Policy Deployment (MCPD) and Speed-Based Target Profit (SBTP) concepts, published in four books at Productivity Press – Routledge/ CRC, New York (USA).